Privacy Policy

La Senda de Amor, operating under the brand name Amersé ("we," "our," or "us"), is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and your rights in relation to it.

1. Who We Are

La Senda de Amor is the data controller for personal information collected through this website (amerse.com). For questions or requests, contact us at support@amerse.com.

2. Information We Collect

We collect the following categories of personal information:

• Contact information: email address provided when subscribing to our Members Club newsletter.
• Order information: name, billing and shipping address, payment details (processed securely by Shopify), email, and phone number when you place an order.
• Usage data: pages visited, time on site, browser type, IP address, and referring URL — collected automatically via Shopify and analytics tools.
• Cookie data: see our Cookie Policy for details.

3. How We Use Your Information

• To send you our Members Club newsletter and marketing communications (only when you have opted in).
• To process and fulfil orders, including sending order confirmations and shipping updates.
• To improve our website and understand how visitors engage with our content.
• To comply with legal obligations.

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area, our legal basis for processing your personal data is:

• Consent — for newsletter and marketing emails. You may withdraw consent at any time.
• Contract performance — to fulfil orders you have placed.
• Legitimate interests — for fraud prevention and improving our services.
• Legal obligation — where required by applicable law.

5. Email Newsletter

When you subscribe to the Amersé Members Club, you provide your email address and consent to receive marketing communications from us. We use Shopify's built-in customer list to store your email. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us at support@amerse.com. Withdrawal of consent does not affect the lawfulness of processing before withdrawal.

6. Sharing Your Information

We do not sell your personal information. We may share your data with:

• Shopify Inc. — our e-commerce platform and data processor, which stores customer and order data on our behalf. Shopify is GDPR-compliant and maintains appropriate safeguards.
• Payment processors — such as Stripe or PayPal, who process transactions securely. We do not retain full payment card details.
• Shipping carriers — to deliver your orders.
• Legal authorities — where required by law or to protect our legal rights.

7. International Data Transfers

Your personal data may be transferred to and processed in countries outside your own, including the United States, where Shopify's servers are located. Such transfers are carried out under appropriate safeguards in accordance with applicable data protection law.

8. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Newsletter subscriber data is retained until you unsubscribe, after which it is deleted within 30 days.

9. Your Rights

Depending on your location, you may have the following rights:

• Access: request a copy of the personal data we hold about you.
• Rectification: request correction of inaccurate data.
• Erasure: request deletion of your personal data ("right to be forgotten").
• Restriction: request that we limit processing of your data.
• Portability: receive your data in a structured, machine-readable format.
• Objection: object to processing based on legitimate interests or for direct marketing.
• Withdraw consent: at any time where processing is based on consent.

To exercise any of these rights, contact us at support@amerse.com. We will respond within 30 days.

10. California Residents (CCPA)

If you are a California resident, you have the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information. To submit a request, contact support@amerse.com.

11. Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child without parental consent, we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Last updated" date. Continued use of our website after changes constitutes acceptance of the updated policy.

13. Contact

For privacy-related questions or requests:
La Senda de Amor (Amersé)
support@amerse.com